This post is part 2 of a series blog posts around the topic of using Quizes to generate client leads. It’s one element of Expanding Your Impact With Social Selling! Click here to check out part 1. Here are the 6 Essential Elements of Your Profitable Online Quiz.
For a quiz to work, there needs to be multiple outcomes. If everyone who takes it gets the same result, it’s not a personalized experience anymore, and it’s certainly not very interesting. Once people start sharing it, they’ll realize it’s not a very well made quiz. In addition, one person may take the quiz multiple times and get different results.
Your quiz needs to feel personal to the quiz-taker. They should feel that it’s designed for them (You can create quizzes that feel this way by knowing your target market well). The quiz needs to be about the person taking it, and the result needs to feel accurate.
Visuals add to the fun, game-like element of a quiz. A good visual also helps it attract people’s attention when it appears in their social media feed. It gives a sense of what they can expect from the quiz and can also be used for branding (for example, all your quizzes should use the same visual format).
A Clear Goal
Your online quizzes need to lead somewhere or else they’re a wasted effort. The purpose might be as a lead magnet to get new leads for your business. The goal could simply to be raising awareness of your brand. Your quiz puts you on your target market’s radar so that they start looking at other content. Whatever it is, you need a goal since it’s the starting point that decides who you target, what questions you ask, and how you build your quizzes.
Quizzes MUST be sharable. If the quiz is entertaining, highly targeted, and achieves its goal, it will certainly be shared by those who take it. This is how a quiz goes viral.
The topic of your quiz must be relevant to those who take it. You must know your audience and choose a topic that is interesting or entertaining for them.
Sound good? Check out the other posts in this series:
Need help getting it all planned out? Check out my Quiz Planner.
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