Market Your Biz at Events & Conferences Planner


21 page planner to help you feel more confident with talking about the work you do at conferences and events.

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Here’s what the planner covers:

  • Step 1: Which Events Are Right For You
    When money (and time) are at a premium, it makes good sense to choose events carefully so you can be sure you get the most out of each and every one.

    • Exercise: Research conferences + events that interest you
    • Exercise: Research your travel options for each conference or event
  • Step 2: Sponsorship Opportunities
    There’s more to events than just attending, and sponsorships can offer you a great way to get your name and business in front of everyone, and often at a super affordable price.

    • Exercise: Review potential sponsorship ideas to see if they are a good fit (sponsorship ideas will vary from conference to conference)
  • Step 3: Speaking Opportunities
    You know your stuff, and as a coach, it’s your responsibility to share your expertise. Few methods will have more of an impact than speaking from the stage.

    • Exercise: Research at least 5 upcoming events to approach as a speaker
  • Step 4: Attendee Benefits
    Even if you’re not speaking or sponsoring the event, there’s plenty to learn. In this step, you’ll discover how to have a clear picture of the exact benefits you’ll receive as an attendee.

    • Exercise: Research at least 5 upcoming events which would benefit you as an attendee
  • Step 5: Know Your Goals
    Never attend an event without a clear plan. That’s a sure way to come home feeling like you didn’t gain anything. Instead, map out your goals, and you’ll be much more likely to benefit from every event you attend.

    • Exercise: Declare your event goals in concrete terms
    • Exercise: Plan how these goals will help your business grow
  • Step 6: Plan Your Days
    The bigger the event, the more activities you’ll have to choose from. It’s unlikely you’ll be able to attend every session and networking opportunity, so before you go, plan out your days for maximum impact.

    • Exercise: Plan out your important DON’T MISS event activities
    • Exercise: Create a personal event schedule
  • Step 7: Review & Follow Up
    Here’s where event attendees drop the ball. They come home with a notebook full of ideas and a pocket full of business cards, only to toss them all in a drawer for ‘later.’ Of course, by the time later rolls around, they’ve forgotten who they met and why they were excited about that connection in the first place. Don’t let that happen! In step 7, you’ll learn what to do after you get home, so you can continue to benefit from the event. 

    • Exercise: Track connections with next action steps


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