This post is part 5 of a series blog posts around the topic of using Quizzes to generate client leads. It’s one element of Expanding Your Impact With Social Selling! If you missed some of the previous posts in this series check out the bottom of this post for quick links to read them. Now, we’ll talk about the Difference Between a Quiz and a Survey or Assessment.
You’ve probably seen both quizzes and surveys or assessments on the internet. The three are similar but they have some key differences.
- Quizzes have more of a fun element while surveys are concerned with gathering information and assessments are for measuring or testing. To put it another way, quizzes are for the entertainment and self-discovery of the quiz taker, not for you or the business behind the quiz. A survey might be used to gather marketing information on the needs of a community. An assessment might be used to evaluate your knowledge of a topic. Surveys and assessments often don’t have the game elements of quizzes.
- Quizzes present immediate outcomes to their takers. As soon as you finish a quiz, it calculates your results. You get immediate satisfaction and this is what leads most people to share on social media. A survey’s results may be eventually published to its takers, but it requires more detailed analysis and therefore, more time.
- The purpose of a quiz is to offer something fun or helpful specifically for the person who takes it. Surveys and assessments are usually part of an overall project and are less personalized.
- Surveys and assessments can be longer and more complex, whereas quizzes are short, concise, and easy to take.
Sound good? Check out the other posts in this series:
Need help getting it all planned out? Check out my Quiz Planner.
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