When I started my business I attended networking events and spoke for groups of professional organizations to get clients. All that getting dressed and traveling around town was fun at first but soon I realized just how much time I was wasting!
Then I found Facebook Groups!
Specifically Other People’s Facebook Groups!
When put together well these can be even more fun, phenomenal and rewarding than in-person events!
How does it get any better than that!??
So I’ve asked my team to put together 21 tips to inspire you to really maximize your presence in other peoples’ Facebook groups – and have them love you for it.
Check Group Descriptions for Hashtags
If the group you belong to has themes for specific days of the week, make sure you check the group description to see if there’s a hashtag you should preface your theme posts with on that particular day.
Using the hashtag will not only please your group owner and moderators, it will ensure your post reach is targeted to those specifically searching for that hashtag (and by doing so, potentially reaching a wider audience, too).
For my private clients we’ve put together a google docs spreadsheet that we use to keep track of what content is supposed to be posted on which day of the week in which group! Sneak a peak here:
Whenever you submit a regular type of post to a group—such as a link to your Tuesday Tech Tip—use repetition to build trust and reassurance in your post. Use the same intro (e.g. “Time for my Tuesday Tech Tip.”)
Use the same graphic—for example, an avatar icon such as a smiling cartoon monkey with a wrench, or your logo.
Repetition through repeating themes or post types will soon have those who enjoyed your first few offerings looking forward to the next one, and being primed to check out each new post.
Always Check Photo and Graphics Licensing
When using photographs from either free or paid stock sites, watch out for the designation, “for editorial use only.” This means a photo cannot be used for “commercial advertising purposes”—only for educational and journalistic purposes. If you’d like access to over 2,000 Royalty Free Image check out our Image Magic Bullet.
Remove Links in Posts
Have you ever typed the link of something you want to share into a post, only to have a graphic box appear showing your post? If that happens, you can then delete your pasted-in link text before you press “Post.” Not only will your post be nice and “clean,” the image will remain linked and take them to the post or website you wanted to share.
Note: If you find you can’t actually do this from within a group because of permissions, post the link your page instead, and share the desired link via your page.
Respond, Respond, Respond!
No matter what tips you use, they won’t work unless you involve yourself in conversations, answer questions, debate issues, share answers and tips, recommend tools and generally help your fellow group members daily. Be sure to make time to go back into the group and engage with others. For me this is one of those tasks I do while I’m waiting for my kids to do something while we’re out and about!
When you first join any group, start by introducing yourself. Do this before you jump into any discussion, sticking to a few facts relevant to the group goal and focus. Remember to watch the notifications so you can respond to those who welcome you. After someone comments on your post – request to friend them and then after they accept your friend request – move them into a conversation in Facebook Messenger. Seek first to get to know them and what they are up to BEFORE you start sharing who you are and what you want out of the relationship!
Ask Questions as Well as Answering Them
Even if you are dying to be seen as the ultimate authority, it’s a mistake to think of yourself as ‘above’ your fellow members. They will like you a lot more if you ask questions they can answer, since everyone there probably wants to show off their expertise! Be sure to thank people for help and especially for relevant criticism, too. Take the same steps for friending people you’re in conversation with in #6.
Promote the Group You Belong to
Check with group description. If there’s no clear guidance on inviting others to join a closed group, ask the owner or moderators if you are allowed to invite your friends who are also passionate about the group topic.
If the answer is “yes,” go ahead and invite them! Help your favorite groups grow!
Give Credit, Shout-Outs and Props
Always credit other group members for solutions they have given you, and give people in the group shout outs when they have achieved something of importance to them. Group members are there to support each other, so be your fellow group members’ biggest cheerleader (and your group owner’s, too).
Use Templates for Repetitive Content Types
A template not only makes your repetitive post elements feel rhythmic, professionally flawless and pleasing, it also ensures you don’t leave out components the post needs to contain.
It will also help cement your branding—and save you time.
You’ll notice that all our status updates keep the same color scheme and fonts. We also keep a similar look to our images across all the social networks we participate in.
Put Your Website Link on Image Quotes and Infographics
Here’s where a template can make sure you never forget to do this, getting you into the habit of always crediting your own image. Regardless of whether or not you use templates to create image quotes and infographics, make a point of always putting your website link or @name on image quotes, images and infographics you share, so that people can properly credit you—or contact you, if they want to do so
Check Out Your Fans, Friends, and Followers
Find out what groups they belong to. Research the groups, and if they fit your goals, join and continue your friendships there. Your shared purpose will make bonding even stronger and you’ll have a much better idea of what they’re all about and how to help them.
Know Your Group’s Purpose
Pay attention to your group’s description and other clues, such as text on the cover photo (and even the name of that group). What is it there to do? What was the owner’s intention in starting it? Promote and further that goal, and build up your community. Once you know the group’s most urgent goal, stay focused, on target, and help everyone reach it.
Write a Blog Post About Your Favorite Groups
Interview the group owners—whom you already know—and give your favorite groups some praise and promotion. Add your testimonial, too!
Make Use of the Facebook Groups App
Want an even easier way to stay on top of your groups and interact with them without having to hunt for them? Download the Facebook Groups app, and interact via your mobile.
You’ll see all your groups in one spot, and finding and accessing a group is as simple as a click.
Selling within a Facebook group is seen as spamming (unless it is actually a group whose purpose is allowing people to promote offers. Always think in terms of helping, rather than selling, and you won’t go wrong. Save those promotions for special promotion days, if your group has these.
Groups are best leveraged to expand your visibility, trust factor and reach.
Don’t Spam in Groups
That might seem obvious to the point where you’re protesting, “Oh, but I would never spam!” However, there are things you might be doing that your group owner and fellow members see as spamming.
For example: posting links to other groups; posting links to any products but the owner’s products; recommending alternate groups or products or blogs…the list goes on. It’s all dependent on what’s commonly done (and not done) in the group, and what is in the group description (specific rules, for example).
And just because one Facebook group allows you to share Facebook Live videos does not mean the next group will!
When in doubt, if you can’t find a policy or rule—ask a moderator or the group owner. Then you will never be accused of spamming the group.
Be Picky About Your Groups
Facebook allows you to join over 5,000 groups, but do keep it to no more than 10. Any more than that, and you will start to neglect certain groups.
Unless you know people in the group, base your choice on your goals and most compelling interests plus the group’s stated purpose. You will not be able to gauge the tone, spam level or activity level until you join, but if you find it’s a virtually dead group, or there is a lot of negativity or spam, do yourself a favor and bow out straight away—and don’t feel bad about doing so. Life is just too short!
Use Pixel Me Links
This is an advanced strategy BUT an a very powerful one. Maybe you’ve head of Bit.ly or other link shorteners but this one is the MacDaddy of all link shorteners! PixelMe adds your retargeting pixel on every link you share. Check out PixelMe.Me If you’re not using retargeting ads, it might be time to join our Social Selling Implementation Lab or become an Expand Your Impact Insider as these are some of the advanced techniques we use to help our clients make more money!
Watch for Keywords that Trigger You
When reading group descriptions, pay particular attention to words used that either trigger you positively or negatively. For example, some women immediately respond well to the word “safe” (as in “safe, nurturing environment”) whereas to others, “safe” is something that makes them shudder.
Regardless of which side of the fence you’re on, join groups that contain keywords that give you a positive gut reaction. Unless, of course, you are looking to push your own boundaries!
Respect the Poster—and the Tone of the Post!
Have you ever played that children’s game where someone whispers a statement to the person at the head of a line, and tells them to pass the juicy fact on? By the time the statement gets to the end of the line, it bears no resemblance to the original statement.
This is similar to what happens when you get distracted by the comments made by other posters in a lively thread. By the time you scan down the answers, your attention gets caught by something you strongly disagree with, wonder about, or have experienced yourself and want to share your thoughts.
This is all well and good. It’s conversation, right?
Right. But if you want to be remembered and respected, make sure you keep your comment relevant to the original poster’s statement or question. Reference what they said enough to remind people what you’re all talking about, and make it clear you are responding to the original poster—especially if people have “hijacked” the thread on to unrelated topics.
That way, you’ll be able to offer your original poster sympathy on the sudden death of her beloved 18-year-old dog, instead of joining the pack of commenters arguing over whether or not rodents are appropriate pets for children, or discussing vegetarianism and teeth.
Facebook groups are wonderful for networking and rehearsing for the day you decide to run your own groups. Use them wisely, and use them well, and people will be glad to follow you—in or out of any group.
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