Hopefully this one is quite obvious. If you’re in business, you need people who pay you money for the product/service you provide.
My intention for you is to learn how to attract clients who are a joy to work with, do exactly what you tell them to do, get results better than you imagined possible, and do lots of referring.
The magnet part is where the magic happens. Instead of having to spend a lot of time out at networking events or scrolling through your Facebook newsfeed, what if you had a steady stream of qualified prospects lining up ready to work with you?
Being magnetic yourself is great but if you want to make more and work less you have to be able to create a magnet that doesn’t involve any of your ongoing time/effort.
Alchemy is defined as a seemingly magical process of transformation, creation or combination.
The other term I want to define for you is Framework. I am intentionally using this term instead of the traditional blueprint, formula or system because I want you to learn how to create the magic yourself.
Framework is a structure for supporting or enclosing something else, especially a skeletal support used as the basis for something being constructed.
I’m sure many of you have purchased your share of information products claiming to be THE SOLUTION to all your marketing woes and worries only to find the product collecting dust on your bookshelf or taking up space in the Cloud.
My interesting point of view is that if you understand the framework and empower yourself to choose what’s right for you, your success will be magical.