For any marketing campaign to be successful you first need a plan and LinkedIn is no different. If you fail to plan, you’re planning to fail. This is the first step in really mastering LinkedIn. Lets get you clear on who you are and how you can solve problems for people who will happily pay you. And if you are a speaker, author, coach then we need to start being really clear with the Universe that you're ready to receive and not confuse it or block your rightful abundance.appily pay!