Single Focus: The Secret to Powerful VIP Days

Unlike a 3-day conference or telesummit, VIP days are generally tightly focused with a single goal. You want your client to walk away having solved her biggest business problem (or at least one that’s been holding her back for some time) and be able to jump back into work with a sense of accomplishment. You…

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Weeding Out the Wannabes: How to Design a VIP Application Process That Works

Ask anyone who has ever offered coaching services before and they’ll tell you that a certain percentage of clients simply will not (or can not) do the work. Sure, they love the idea of having a coach. They might know a good coach is the secret to business and life success. But for some reason,…

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Social Proof Sells: How to Build a Buzz During Your VIP Day and Sell Out Future Events

Selling anything online today requires plenty of “social proof.” Testimonials, “likes” and “shares,” re-tweets and re-grams are all ways of saying “I like this. It’s worthy of my time and money.” For training programs, ebooks and other downloadable items, testimonials are the biggest and best tool in your toolbox. But when you’re running a live…

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Planning Your Day: Why “Informal” is the Best Way to Kill Your VIP Day

Some of us like to fly by the seat of our pants. We “go with the flow,” and relish the flexibility our online, self-employed status gives us. I get it. But when you’re planning your VIP day, freeform flexibility is the kiss of death. Your VIP day has a goal, and in order to reach…

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21 Ideas for Getting More People On Your Next Webinar

Once you’ve taken care of the basics of setting up and promoting your webinar, there are a variety of ways to enhance engagement from your ideal audience. Try some or all of these twenty-one suggestions—and see which ones work best for you. #1 Create a Posting Schedule Don’t rely on your memory to make sure…

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